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Content Writing

Atualizado: 12 de jan.

Content writing is the coolest and closest thing to, may I say it, SEX! Alongside its production there is a need to create new breathtaking, thought-provoking while exciting material. The key, if any, is to jazz it up!

In a nutshell, content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, e-books or whitepapers, press releases, product category descriptions, landing page or social media copy, and much more to not only get a point across, but help the reader to appreciate its depth whilst succumbing to its content.


Much like selling, there is a learned ability to capture an audience’s inner emotion, and desire to buy into, whatever it is you are selling. Like sex, it requires consistent practice to develop ongoing writing skills. You could be lucky and strike gold early on, or better yet, if you keep digging then eventually, you’ll hit a stream of never-ending nuggets.


You may be asking, well everything you just told me makes sense, but then how do I become proficient? Is practice all it takes? Clearly, every little bit you give will nourish returns. In terms of effort to write and highlight enticing detail will help. Research the subject of your essay, and make sure you include something readers will learn, a touch of class, or even a tidbit of information that will enhance an outcome.


When I’m writing, I tend to come across periods when I’m lacking substance. That is when I sit back, inhale profoundly while slowly, and then feel my alpha-brainwaves. It helps me focus my attention on the bottom-line message. In turn, this allows me to tap into another energy store that takes me to a whole new level. This bolsters my thought process system, and it’s like a dose of salts thereafter!


Take care!

Prof. Carl Boniface


Vocabulary builder:

Alongside (adv) = together with, along with, in conjunction with, combined with, (ant) alone

Jazz up (phrasal verb) = make something more interesting, lively, or exciting. "Jazz up an all-white kitchen with red tiles."

In a nutshell (idiom) = in the fewest possible words. (syn): in short, briefly, to sum up, succinctly

Succumbing (v) = yielding, submitting, surrendering, capitulating, acceding, give way, give in, (ant) withstanding

Strike gold (expression) = discover gold during the course of drilling or mining. "As miners explored further, they struck gold." Or to be very successful in an undertaking or enterprise. "He struck gold with his first picture, which was nominated for an Oscar"

Nuggets (n) = pieces, bits, chunks, hunks, lumps, tidbits

Nourish (v) = feed, nurture, sustain, give food to, encourage, promote, cultivate, support

Like a dose of salts (idiom) = very fast and efficiently. "We'll go through this place like a dose of salts and scrub it from top to bottom."

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