In last week’s blog we discussed growth loops and how they need to be incorporated for sustainability and compounding growth in a company’s development.
If you use growth loops to rocket your business then all hell will break loose as your firm outperforms the competition and takes the market by storm. Well, that is the theory. The reality could be completely different if the loops aren’t well defined specifically to niche marketing needs and there isn’t demand for the service or product item on hand.
Content marketing then is the development and distribution of relevant, useful content: blogs, newsletters, white papers, social media posts, emails, videos, and the like to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells. This method is essentially a must for a user retention growth loop while for acquisition loops it plays an important part as well although it’s linked to bolster the overall marketing objectives.
The consistent use of content marketing establishes and nurtures relationships with prospective and existing customers. When an audience thinks of a company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose positively when it’s time to buy. This is the difference as content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
This approach establishes expertise, promotes brand awareness, and keeps a business top of mind when it's time to buy what it is that’s for sale. In growth loops, the acquisition ones incorporate processes such as a “new-user acquisition” loop with which content marketing goes hand in hand.
In tomorrow’s blog we’ll finish content marketing with more information.
Take care!
Prof. Carl Boniface
Vocabulary builder:
on hand (idiom) = 1. present, especially for a specified purpose. "Her trainer was on hand to give advice." 2. needing to be dealt with.
"They had many urgent and pressing matters on hand."
Bolster (n) = can be a pad, long pillow, (v) boost, strengthen, reinforce, encourage, support, augment, sustain, shore up, (ant) undermine