Gaining market share is no easy act for even the most seasoned professional. Startups have to walk a fine line while being innovative and forward-looking to fetch new business. In other words, apart from being focused on the future they have to be creative to provide today’s growth. Neglecting ongoing growth is a recipe for failure. And besides, learning along the way pays high dividends down the road.
One person who understands the need to be proactively astute in a demanding environment is Cinthia Sokoloski, a product designer at Doji UK. She designed a winning advert for the Small Business Goes Big competition and is being showcased on 100 digital billboards nationwide. The photograph shows her creative flair at a bus stop outside Harrods department store in Knightsbridge, London.
The competition which is run by Enterprise Nation, Adobe and JCDecaux, was set up to unleash small businesses' creativity and help them update their brand identity and reach more customers. Her winning entry was designed using the Adobe Express app and will feature on JCDecaux's prominent digital billboards, bus shelters and landmark buildings for two weeks from 22 August to 5 September, reaching up to 10 million people nationwide.
Nottingham-based Doji offers a transparent and convenient platform where people can buy and sell everyday tech goods. 'E-waste' is the world's fastest-growing domestic environmental problem. Extending the lifespan of smartphones and other electronic devices by just one year can save as much carbon emissions as taking two million cars off the road each year.
Product designer Cinthia Sokoloski created Doji's winning advert. She says:
"We hope our advert will raise awareness of the brand and challenge how people perceive used tech devices: they shouldn't be forgotten in a drawer, they should be reused or recycled!
At Doji, we're not just driving sustainability, we're also breaking the cycle of consumers facing hassle and basically getting ripped off on other platforms."
As a winning combination for all parties involved it makes sense to check out ‘break a cycle’ and the bigger picture at Doji before spending all your hard earned cash on a brand-new mobile.
Take care!
Prof. Carl Boniface
Vocabulary builder:
Fetch (v) = regular verb meaning to obtain, get, bring, make, realize, procure, but in essence it’s about go and get, get hold of, bring back, bring in. Those in the know are fetchers of the highest degree, as they are the bread and butter of any business destined to succeed.
Astute (adj) = able to understand a situation quickly and see how to take advantage of it, shrewd, smart, perceptive, judicious, incisive, wise, intelligent, sharp, clever. North America say, quick to see how to use a situation to your advantage.
Flair (n) = talent, skill, aptitude, ability, knack, gift, genius