The Brazil Foodservice Market size is estimated at 16.17 billion USD in 2023, and is expected to reach 24.03 billion USD by 2029, growing at a CAGR of 6.83% during the forecast period (2023-2029).
Quick Service Restaurants is the largest foodservice type in the Brazil Foodservice Market. Convenience, affordability, and adapting to changing consumer demands are expected to drive the growth further.
The largest outlet for the Brazil Foodservice Market is Independent Outlets. Unique value proposition, ability to cater to local tastes, and increasing demand for convenience and experience-based dining are helping the growth trajectory.
The growth rate of Cloud Kitchen segment indicates that it is the Fastest-growing foodservice type. The market is expected to continue to grow in the coming years, driven by changing consumer preferences and the growing popularity of online food delivery services.
Chained Outlets is the Fastest-growing outlet for the Brazil Foodservice Market. Standardized experience is appealing to consumers who value consistency and convenience, and economies of scale that enable competitive prices is helping the growth trajectory.
Quick-service restaurants accounted for a major market share, witnessing a growth of 27.41% since the pandemic from 2020 to 2022. Around 48% of the population consumes fast food at least once per week. Big chains like McDonald’s operate 2,585 outlets, Subway has 1,862 outlets, and Burger King has 1,242 outlets, among others.
Cloud kitchens are projected to be the fastest-growing foodservice type, with a projected CAGR value of 16.46% during the forecast period. The trend of ghost kitchens is gaining popularity in Brazil, as there were around 11.85 million platform-to-consumer delivery users and more than 48.75 million restaurant-to-consumer delivery users in 2021.
Popular delivery apps like Uber Eats, Hello Food, iFood, and Zomato, are continuously innovating their delivery experience and app experience with discount offers for new users. The US startup CloudKitchens has expanded in the market by buying and installing ‘dark kitchens’ in Latin America over the past three years. Microsoft Corp. announced an investment of over USD 850 million in the same startup. Foodology, a Colombia-based cloud kitchen and virtual restaurant company, is also expanding in the country.
Cafes and bars accounted for the second largest share in the market, with a projected CAGR value of 7.75% during the forecast period owing to the high consumption of both alcoholic and non-alcoholic drinks in the country. For instance, the annual per capita consumption of alcoholic beverages in Brazil was around USD 52.5 liters in 2021. Also, the per capita consumption of coffee in the country amounted to 5.65 kg in 2022.
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Prof. Carl Boniface
Vocabulary builder:
CAGR (abbreviation) = The Compound Annual Growth Rate (CAGR) is the annual growth of your investments over a specific period of time. In other words, it is a measure of how much you have earned on your investments every year during a given interval.
Cloud kitchen = utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers. Cloud kitchens enable restauranteurs to expand an existing restaurant or start a virtual brand at minimal cost.
Ghost kitchen = Ghost kitchens are referred to as micro-cloud kitchens or virtual kitchens. They refer to restaurants that don't offer dine-in services. They are built to fulfil online orders; hence their menus are only available to customers that require delivery.
Dark kitchen = A dark kitchen is a fully-equipped commercial kitchen specializing in producing food exclusively for delivery, without dining areas or customer seating. Think of it as a kitchen space for hire where food entrepreneurs can rent or buy space and equipment for food preparation and delivery.