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Sustainability Helps

Atualizado: 13 de abr. de 2023

Your contribution will ultimately help pave the way to reducing the carbon footprint (CO2 emissions) while making earth a less risky environment for global warming. One company making a difference is Pernod Ricard who produce Absolut Vodka.

They’ve teamed together with the Ardagh Group to co-invest in Hydrogen-Fired Glass Furnace in the global spirits industry first. This is huge, as Absolut Vodka is to become the first global spirits brand to move to a partly hydrogen energy-fired glass furnace for large-scale production in a significant step to reduce the CO2 emissions from making its iconic bottles. The hydrogen initiative is an important milestone for Absolut Vodka in becoming completely CO2 neutral by 2030. A prerequisite for being able to meet this goal is in reducing the carbon footprint of its glass packaging.

Absolut has signed an agreement with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use this partly hydrogen-fired furnace commencing in the second half of 2023. The pioneering collaboration will accelerate the transformation of the global glassmaking process for a more sustainable future.

Absolut has been a partner with Ardagh’s Limmared glassworks in Sweden for 40 years, which currently uses a combination of natural gas and electricity to power its furnaces. From the second half of 2023, Ardagh will launch a pilot in its Limmared plant replacing 20 per cent of its natural gas with green hydrogen to manufacture all of Absolut’s bottles across its portfolio. This means a full-scale change of the continuous production of Absolut bottles for all markets globally. The hydrogen will be produced onsite at Ardagh by using renewably sourced electricity.

An industry wide quest for reducing climate impact is taking place. Combined with other innovations and sustainability initiatives, new technologies such as hydrogen furnaces will reduce carbon emissions from glass production significantly.

The use of hydrogen would reduce Absolut Vodka’s carbon footprint from glass by 20%. It follows other joint initiatives to reduce carbon emissions, such as the lightweighting of glass, increased use of electricity in the current furnace and a significant increase in recycled flint glass – today reaching 53% with the ambition to go even further.

Absolut owns one of the world’s most energy-efficient distilleries. It has 98 per cent fewer emissions than an average distillery and has built up a surplus of emission rights as a result. The intent is to use these to invest in green transformation. Absolut will support Ardagh in this project and the parties will work together to fulfill Absolut’s ambitions of a CO2 neutral product by 2030 by using today’s and tomorrow’s best available technologies in glass manufacturing.

Stéphanie Durroux, Chief Executive of The Absolut Company, says: “Given we’ve been investing in our own production for decades, decreasing our emissions and increasing energy efficiency, we’re now in a position where we also can focus on the parts of our value chain that are outside or our own scope. The glass manufacturing industry is in a transformative journey, and the world can’t wait for the perfect solution. A bold and innovative approach is needed to accelerate radical change that will help solve the significant sustainability challenges that all glassmakers and buyers of glass face.”

Bo Nilsson, Managing Director of Ardagh Glass Limmared AB, added: “Our industry needs to be less reliant on fossil fuels and transition at pace to using more green energy. By investing in this new technology, we are embarking on a journey to reduce the carbon footprint of our glass packaging. There are challenges with such innovation, but we are committed to being an early mover in future-proofing our glass manufacturing operations world-wide.”

The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Åhus where it's protected from impurities. Winter wheat differs from other crops: it's sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Perhaps the only Vodka that goes through such a process.

Absolut Vodka is distributed all around the world for its authentic original taste which pleases the palette for millions of Vodka lovers everywhere. What many connoisseurs are unaware of is its authenticity. Absolut Vodka is produced solely in Sweden where it undergoes this special method of production; in fact, all the ingredients are sourced from Sweden, so it’s 100% Swedish!

Furthermore, ingredients are sourced from local producers, so regional farmers, often family businesses supply wheat, rye, and other produce. Incidentally, rye has a lower glycemic index and therefore has beneficial properties for diabetics.

This just goes to show whilst greening our environment, there is a better way to help vodka drinkers on a global scale!

All the best,

Prof. Carl Boniface

Source: most of the text comes from the

Vocabulary builder:

Furnace (n) = heater, boiler, oven, kiln, incinerator, blast furnace, heating system

Hydrogen (n) = a chemical element that is the simplest and lightest of all chemical elements and is normally found alone as a colorless odorless highly flammable gas having two atoms per molecule.

Lightweighting (v) = Lightweighting is the process of removing weight from a component or assembly. Designers and manufacturers lightweight products in one of three ways: Substituting materials: The most common approach to lightweighting is to replace heavier materials with less dense and/or stronger materials and components.

Solely (adv) = exclusively, only, merely, just, uniquely, specially

Rye (n) = wheat and rye are two totally different grains produced from two different plant species. The only significant difference between bread baked with wheat flour and bread baked with pure rye flour is that the rye products have a lower glycemic index.

Greening (v) = 1. make or become green in color. "The roof was greening with lichen" 2. make less harmful or more sensitive to the environment. "The importance of greening this industry"

Lichen (n) = a plantlike organism that typically forms a low crusty, leaflike, or branching growth on rocks, walls, and trees.

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