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Store Visibility

Providing the perfect shopping experience is an ongoing challenge that companies take seriously. From a store perspective, they have worked on probable outcome developed over years of experience, but they entrust store front personnel to provide feedback gathered day to day.

Planning and executing excellent retail visibility more efficiently while engaging better with shoppers, not only lowers costs and makes buying easier for customers, but it also drives sales volumes which is the objective for retailers to accelerate growth.


One of my former English students Pedro Chebl is the operations manager at Trax, an international company which is a pioneering analytic team that provides the technology to read the best way to delight shoppers by presenting products perfectly.

To this end they believe brands, retailers, and shoppers need a better way to navigate the new retail reality, one that promises a more fulfilling and engaging shopper experience. Their platform even allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best; delighting shoppers.


Their customers include the world’s most loved consumer brands like Coca-Cola, Nestle, Unilever, P&G and Heineken as well as innovative retailers like Best Buy, Sam’s Club, Auchan and TJ Maxx.


Their people are at the core of why they exist. Pedro, a seasoned professional was given the opportunity at Trax, embraced it, and is helping companies get the best store visibility results possible.


Take care!

Prof. Carl Boniface

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