BMW Design

BMW is a brand of German car that has been in the limelight with its iconic brand logo at the front of the car for almost 100 years. BMW cars are renowned for their combination of luxury, performance, and cutting-edge technology, with a strong emphasis on driving dynamics and a distinctive design aesthetic.

BMW first designed the iconic kidney grille shape for the front of their vehicles in 1933 with the introduction of the BMW 303 model. This design featured a two-part, vertically oriented grille, leaning backwards for aerodynamic purposes. The design has been a signature element of BMW vehicles ever since, undergoing various evolutions but maintaining its core identity.

Several recently published articles online are with mixed views over the new design which is linked to simplicity and the so-called emotional intelligence providing a more futuristic approach to their car range. The top left picture is a fully electric car, and as you can see on the right the grille is sleeker between the headlights whilst there is the iconic kidney grille.

With the release of its all-electric M3, BMW’s M division will embark on a brave new future and try to convince gearheads it’s possible to have a fun and engaging EV. While it’ll be some time before anyone gets behind the wheel of this promising new model, recent spy photos offer a surprisingly detailed glimpse at what’s to come.

Visually, the electric M3 will mark one of the first entries in BMW’s Neue Klasse lineup, bringing with it a noticeably different design language compared to today’s M3. One of the biggest changes is at the front. The oversized and much criticized kidney grilles from the six-cylinder version appear to be on the way out.

Based on prototype sightings, these renderings from Kolesa suggest the electric M3, possibly named the iM3, will feature sharp headlights integrated cleanly into slim, illuminated kidney grilles.

According to one source, it looks excellent, which isn’t a word they are used to using when it comes to modern BMW designs, it said. Now it’s time to absorb the new design and think about these changes yourself.

Certainly, classic designs hold a special place in many people’s hearts.

Take care!

Prof. Carl Boniface