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If selling were simply a formula, every business would be successful. But customers, markets and circumstances are constantly changing. Successful selling requires experimentation, perseverance, consistency and the ability to adapt. In Part 2, we explore why there is no single winning formula—and why becoming better at what you do may be the most powerful sales strategy of all.

Selling has never been easier—or has it? Technology has transformed the way businesses reach customers, but the fundamentals of selling remain surprisingly unchanged. Demand, competition, trust and understanding what customers really need still determine whether a prospect becomes a customer. In Part 1, we explore why technology may have changed the game, but it certainly hasn't changed the rules.