Wars are marked by battles that have to be fought in order to overthrow opponents. Since the beginning of time people have fought and defended their abode. The aftermath is defined as the period immediately following a usually ruinous event in the aftermath of war. Whether on the battlefield, or by cold wars, or cyber-wars, etc.
Although the pandemic wasn’t a war in the conventional sense of the word, it is just as defying as the aftermath is in trying to recuperate from an epidemic which like the ‘Clash of the Titans’, took lives!
A personal trainer in the city of São Paulo mentioned during an encounter that when the pandemic began, she had fourteen clients. Now, after getting on for two years into the covid-19 dilemma and slowly recuperating, she has half as many. To worsen matters, inflation of over 10% has torn another hole in her pocket. Her family have had to downsize from their rented accommodation while economizing expenses to survive.
A teacher friend of mine also mentioned that from twelve students he was left with just one when the quarantine began. He gradually recuperated some of those previous clients, but many have been struggling with work commitments or financial obligations and have been unable to participate again. He’s managed to find some few new students and is also running with half as many as before.
These stories are very common among freelance workers in the service industry. Many people from around the world have similar cases to tell their own stories in diverse areas of commerce. Best bet is to be creative, search for ways to improve the offer, add an additional highlight to proposals, keep pricing realistic, increase marketing visibility, work harder and smarter, and then try until is the approach to getting back on track.
Written by Carl Boniface
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Cold war (n) = a state of political hostility between countries characterized by threats, propaganda, and other measures short of open warfare. Take for example the state of political hostility that existed between the Soviet bloc countries and the US-led Western powers from 1945 to 1990.
Titans (n) = any of a family of giants in Greek mythology born of Uranus and Gaea and ruling the earth until overthrown by the Olympian gods. One that is gigantic in size or power or one that stands out for greatness of achievement.
Clash of the Titans = phrase to make a distinction that although there aren't any literal titans (neither Medusa, nor the Kraken, or Cetus, were titans. They were merely monsters) in either the Clash of the Titans films. The title doubtlessly refers to a clash of titanic figures, e.g., Perseus and Medusa, and the Kraken, etc.
Cyber-wars (n) marked by the use of computer technology to disrupt the activities of a state or organization, especially the deliberate attacking of information systems for strategic or military purposes. "cyberwar is asymmetric, which means it benefits lesser military powers as much as military goliaths"